In a few shevelopmentort days of presenting the Get Not Out of Your Life campaign to various partners, leaders showed through their reactions the power of looking differently upon one’s condition.

Remaining open to possibilities and taking a step to strengthen skills, literacy and credentials are essential to overcoming fear, hopelessness and loss of control in one’s life. It is not easy to adapt or overcome limitations, but doing so is very often more self-imposed than merely one’s fate.  Get Not Out of Your Life is focused on older adults, pregnant teens, kids who have dropped out, the working poor in search of family-supporting  jobs, Spanish-speakers looking to succeed in high-skill jobs and those who struggle with reading. 

From a social marketing perspective, the Get Not Out Of Your Life campaign is special in that it places the emotional needs of displaced adult workers and off-track youth and young adults first.  Institutions and there products are a distant second.  It has the potential, if implemented thoughtfully, of branding a region or organization as one that puts those in need first.

Getting Not Out Of Your Lifecampaign materials is designed for those who undestand and value servant leadership.  It is not for self-promoters or those wishing to place their organization’s name out in front.  That, they will have to on their own.  What will be interesting to see is if elected officials see the power of Getting Not Out Of Your Life as an expression of their commitment to public service.

As further reactions and suggestions emerge, I will try to capture them here.